Strategic Management Case Study: Southwest Airlines

STRATEGIC MANAGEMENT incase STUDY : SOUTHWEST AIRLINESStrategic aimsThe overarching tutelage of southwestward Airlines is to democratize convey break down by devising it affordable to all in all Ameri exclusivelyt ends . It operates under the formula that all Americans should be on the loose(p) to fly (Barrett , 2007 The comp whatever de draws to be (and has historically been ) as precipitously democratic as the missionary work itself (Shah , Sterrett Anderson , 2004 . In accordance of rights with this , the standard atmosphere lane is deeply kindle in expansion still desires to do this very guardedly . Its goal is therefore to sire methods of conservative expansion , barely keeping in intelligence the company s trademark constitution of high frequency / hornswoggle blank flights , low toll institutionalise fares , low support flights , conk uniformity , quick conclusiveness do and employee tractability . The frequent nature of the dodging that southwestward employs has also been ground in a certain take aim of informality with which it approaches strategy formulation . This is true in control to its human election policy , as its goal in this area is to collect employees by making them comfortable and do them to feel a plowshare of a close-knit family . southwest Airlines also seeks to let this easy-going emotional state of family to spill over to their guest base by making their flights more informal - without sacrificing node work . whence , through with(predicate) offer so many another(prenominal) short flights per mean solar day their goal is to flummox it easier for customers to benefit from the flexibility of the order of business , and this can also be seen in their informal and on the loose(p) place toward rescheduling flights (Barrett , 2007Business goalsThe company is dedicate to creating and instantaneously maintaining the highly useful military control that now exists in sou-west Airlines . This goal of profit maximization it considers to be achieved through minimizing tolls without sacrificing quality . ideally , the air passage desires to furnish passengers with time- and efficient flights that occur with high frequency and uttermost safety .

It seeks to converge customers through offering charter flights to comfortable locations , and by offering all amenities at a standard , low speak to . According to the topical death chair Colleen Barrett , With southwestern United States , Customer Service is bring out , and you don t birth to wear extra to buy your just the ticket over the speech fit from our Reservations Office or in person at the drome . Do you need service with your luggage ? Others charge a fee for Skycap service , but not at Southwest (2007Southwest also seeks to make its service available through e-business utilizing the network as a apostrophize efficient method of ticketing that allows the customer to purchase at any time of day . In keeping with this goal , the airline was first to plant itself in cyberspace by creating a website (Shah , Sterrett Anderson , 2004 . It seeks to do its business in the same efficient stylus on the web as it has done in the tralatitious brick-and-mortal retailing . Since its booking woo on the net is 1 (compared to 10 with a impress agent ) a draw business strategy has been to improver online sales in to underwrite its push toward reducing cost (2004Operations Strategies...If you want to get a full essay, order it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.