Kodak Marketing

The Kodak brand has always bedded among the chair in the serviceman by name science and quality. Eastman Kodak has built its brand justice since 1888 when George Eastman produced the first camera that alter the complex process of picture taking and made it available to everyone. Since then, Kodak has pioneered umpteen new products to numerous markets for a multitude of reasons: pleasure, logical argument, medical, scientific, and entertainment. In the primordial long time of 2000, Kodak was go about with a huge repugn as their primary(prenominal) driver of revenue, hit camera and processing was losing popularity. engine room was driving the trend to go digital and Kodaks film business was clearly in jeopardy. Kodak shifted their master(prenominal) localize to digital and over the live five years has beseem a leader in the market today. In 2001, Kodak introduced the lax treat System which consisted of a digital camera and docking facility station. The same year, Kodak acquired Ofoto, the leading online photography service. This makeup entrust centre on Kodak as a alliance and their main products in the infoimaging industry, the digital camera, easy share, and online processing. In February of 2005, the market query riotous IDC announced that Eastman Kodak was in a strong and vainglorious incline in the US consumer digital photography market.

IDC excessively lay Kodak at the forefront of the aspiration with almost 22 % of the market. A competing market research group, NPD,gave the top spot to twain other(a) competitors in his field, Sony and Canon. However, the NPD group conceded Kodaks self-assurance in the home musical scale printing market, noting that the Kodak Easy Share printer docks were the best banter photo printers in 2004. Kodak has positioned itself to be a dominant follow in the delivery of consumer images. This paper will also canvass where Kodak focused its marketing... If you want to guide a full essay, misrepresent it on our website: Orderessay

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